Product Design | Work & Co | 2022

In 2021, Work & Co received a compelling challenge from the PGA TOUR—chart a new course for the digital landscape of golf. Tasked with reimagining the future of golf on digital platforms, our team undertook an extensive product design initiative that revitalized the PGA TOUR app and pgatour.com. Central to this transformation was the redesign of key components, including an innovative leaderboard experience, enriched photo and video content, a refined type stack, and a comprehensive exploration of player statistics and performances.

My focus honed in on pivotal elements, shaping the user experience through the redesign of the Player Profile, Leaderboard, Event Guide, and Stories. These components played a crucial role in enhancing user engagement, delivering a seamless and immersive digital experience tailored to the unique demands of PGA TOUR enthusiasts.

Designers: Derek Fridman, Sarah Sampsel, Jordan Sowers, Michelle Fong, Tati Frambach, Kyle Gabouer, Matese Fields

Live Site - pgatour.com